Water Is Life Blog

Life, Liberty & the Pursuit of Happiness!

May 3, 2018

I happen to live in the “colonial” town of Lexington Massachusetts, birthplace of the American Revolution.  April 19 was Patriot’s Day, a yearly holiday that marks the anniversary of the very first battle of the American Revolution in 1775.  On that day, the Minutemen assembled on our Lexington Green to take a stand against the Redcoats of England.  Shots were fired and the war was on.  Every year on Patriots Day costumed re-enactors swarm the Green.  As I passed them I began to ruminate on their lives and their legacy and how it relates to…MULTIPURE, of course!

I have often heard that in those days, the water was so bad that rather than drink it, people drank hard cider and home brewed beer instead.  In fact, when the Minutemen got the call to assemble on the Green for battle, they were all gathered in Buckman’s Tavern adjacent to the Green at 5:30 in the morning.  I don’t think they were there to drink orange juice!  Anyway, it’s interesting to recognize that even in those days, the water was not fit to drink.  The more things change, the more they stay the same.

Ultimately the good guys won the war and in the Declaration of Independence they declared “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are “Life, Liberty and the Pursuit of Happiness”.  Well, I got to thinking about that statement and realize that it could also be an accurate description of Multipure, the product and the business.  How so?

Life.  That is what Multipure is all about.  Life depends on water, and healthy life requires healthy, contaminant-free water.  Our bodies are 70% water.  When scientists and astronomers search for life on other planets, what do they look for?  WATER.  Water is life.  Multipure is the most highly-tested and certified filtration system out there.  The BEST.  For healthy life, choose Multipure.

Liberty.  That is the biggest benefit of working the Multipure business.  Our distributors experience that freedom every day.  They work for themselves, no punching a time-clock or fear of layoffs.  Our builders are free to be creative, to serve their customers at the highest level.  We are free to structure our time and reach for the stars to achieve economic independence and success.

Pursuit of happiness.  I have been doing this for 32 years because it is fulfilling.  Helping people get healthier water makes me happy.  Living this Multipure lifestyle is such a joy that I have no desire or intention to retire.  I love my customers and fellow distributors.  When I attend company meetings or conventions, the spirit of love and service are so overwhelming that the happiness quotient soars!

Truly, the Multipure story from its founding in 1970 to today, is an American success story.  Alvin and H. Allen Rice, two enterprising brothers, employed their ingenuity and tenacious persistence to create this incredible product line and business opportunity for millions of people.  They have always strived to realize the American Dream.  They dreamed big and they achieved it and we are all grateful.